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In fair condition, suitable as a study copy. Slight water damage to back. This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis About this title Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. From the Back Cover : Hooley et al, Marketing Strategy and Competitive Positioning 5e Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy.
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For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in todays marketplace Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy.
This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment - by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation the identification of target markets, and the creation of a differential advantage.
In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances.
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